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Local SEO Services
What is local SEO?
Local SEO is a method of doing SEO to rank business websites that want to get customers from specific locations. While local SEO strategies do work, they are limited by the company’s geographical location. This means that if you are an SEO company in Toronto, then you will likely rank much better in Toronto than you would in Oakville. This is how Google tries to rank you locally so that users who are near you can benefit from your proximity to them.
What are your local SEO services?
Google My Business
Google My Business (GMB) is Google’s proprietary business listing which is an important part of ranking locally in Google searches. There is tremendous use for this application from providing information to customers, gathering data, to sharing content, and they even users the opportunity to directly interact with the business and ask questions. A great Google My Business set up is make or break for anyone who wants to be ranked in the google search results.
Local citations are links from directories on the web that have built trust authority over time with Google as a kind of index that helps users find what they are looking for much faster. For example, let’s say someone is looking for an SEO company in Toronto. Rather than typing in google “SEO company near me”, they can just type in a directory such as Yelp, SEO company. Yelp will show them the top SEO companies in their directory with their information. Having your website listed on directories like Yelp will dramatically improve your local rankings in google because google sees you being recommended by a high authority domain like Yelp.
Local Keyword Ranking
Local keywords are an important part of the SEO process since ultimately, every business has a central location in which they operate from or that they are trying to target customers from that location. It’s combing On-Page SEO Strategies and Local SEO Strategies to help webpages rank for keywords that also relate to a targeted geographical location.
Local Landing Pages
Local Landing Pages go hand in hand with local keywords. If you want to target internet users within a specific geographical location, it’s important to have a landing page for that location.
Local Contextual Backlinks
As Google gets smarter over time, it starts to understand where website referrals are coming from. A website backlink from a local website with relevant content weighs far more value for a website’s trust score than a backlink that comes from another country.